It's a book as a guideline for managing digital marketing departments, working with the agencies, finding freelancers, motivating the new generation of employees in the new digital marketing era.
It’s a very short book, more of a pocketbook, but I liked the idea, very futuristic view, and good tips for management
Rated 5 out of 5
Joan –
I really like the book, only the most important information about marketing management. Also the book shows future marketing in a different light which is very helpful for developing a strategy, especially artificial intelligence in mind.
Differentiation will give you a competitive advantage, unique selling proposition, and micro monopoly in your niche. My preferred holistic marketing strategy is driven by data analysis and research to help you achieve your company's business goals by using the right mix of traffic channels (SEO, PPC, SMM), content creation (video advertising), and branding.
Nare –
It’s a very short book, more of a pocketbook, but I liked the idea, very futuristic view, and good tips for management
Joan –
I really like the book, only the most important information about marketing management. Also the book shows future marketing in a different light which is very helpful for developing a strategy, especially artificial intelligence in mind.