Geomarketing and Geotargeting in Digital Marketing

Geomarketing deals with the geographical influences in digital marketing. 

Factors 

Many factors can influence decisions such as the number of inhabitants, demographics, number of foreigners, unemployment rate, transportation state, purchasing power, quality of life, state of online development, offline activities, and more.

Geo Marketing with Facebook Geo-Status

When users post a status update on Facebook, they can attach their location to the post via Geo-Status so that all their friends can see where they are. The check-ins can be very useful for businesses as they can analyze this data to provide specific offers. The Geo-status can also serve much to the branding.

Geotargeting in use

Google uses IP addresses, GPS data, databases, and algorithms to locate users.

In advertising, when we pay for the impressions and clicks, we should be considerate with choosing the right geotargeting as the users may have different interests for ad clips or banners ads in different regions.

Geotargetingcan also is used to show the correct language on the website, to restrict broadcasting in certain regions, to prevent internet fraud and illegal activities, and more. Sometimes the geographical location cannot be found out. If the users use a VPN or a proxy server, the exact location cannot be determined. 

Geotargeting and SEO

For Local SEOs, geotargeting plays a significant role. Very often, websites are optimized to rank well for certain keyword+locations. Google My Business Account is a must-have for businesses which want to have their part in the local SEO game. Industry portals and regional portals are another great way to link building and strengthening the local SEO state.