Cognitive Perception and User Experience

What is cognitive perception?

Cognitive perception includes listening, seeing, smelling, tasting, and feeling, and the way we deal with information. Cognition describes processes such as remembering, learning, problem-solving, and orientation.

Considering the users' cognitive skills, web designers and programmers try to make technical applications more user-friendly without neglecting the aesthetic part. As we get the majority of information through our eyes, the design of websites and applications becomes essential.  Website Architecture, Website structure, the design, the layout, and the interaction path help the users to find what they are looking for as soon as they arrive at the homepage.

Significance for usability

Cognition and perception are two areas that are the first starting points for good UX. The user acts a certain way when he or she observes the website and the content. The interaction between the human being and the machine is exciting to monitor. To create a user-friendly website, we should take into consideration the areas of psychology, information technology, biology, and much more. 

Marketing and web design

The cognitive perception findings can be implemented directly in the User experience studies. The layout of a website can be designed in such a way that users can read texts faster and more comfortably, or certain call-to-action elements can come to stimulate even more. Cognitive perception is changing because digital marketing and virtual environment develop, and people develop their needs accordingly. With time it'll be impossible to neglect the psychological aspects of the websites, design, and text as the psychological aspect of the interactions will become more and more crucial.