What is cognitive perception?

Cognitive perception includes listening, seeing, smelling, tasting, and feeling, and the way we deal with information. Cognition describes processes such as remembering, learning, problem-solving, and orientation.

Considering the users' cognitive skills, web designers and programmers try to make technical applications more user-friendly without neglecting the aesthetic part. As we get the majority of information through our eyes, the design of websites and applications becomes essential.  Website Architecture, Website structure, the design, the layout, and the interaction path help the users to find what they are looking for as soon as they arrive at the homepage.

Significance for usability

Cognition and perception are two areas that are the first starting points for good UX. The user acts a certain way when he or she observes the website and the content. The interaction between the human being and the machine is exciting to monitor. To create a user-friendly website, we should take into consideration the areas of psychology, information technology, biology, and much more. 

Marketing and web design

The cognitive perception findings can be implemented directly in the User experience studies. The layout of a website can be designed in such a way that users can read texts faster and more comfortably, or certain call-to-action elements can come to stimulate even more. Cognitive perception is changing because digital marketing and virtual environment develop, and people develop their needs accordingly. With time it'll be impossible to neglect the psychological aspects of the websites, design, and text as the psychological aspect of the interactions will become more and more crucial.

Geomarketing deals with the geographical influences in digital marketing. 

Factors 

Many factors can influence decisions such as the number of inhabitants, demographics, number of foreigners, unemployment rate, transportation state, purchasing power, quality of life, state of online development, offline activities, and more.

Geo Marketing with Facebook Geo-Status

When users post a status update on Facebook, they can attach their location to the post via Geo-Status so that all their friends can see where they are. The check-ins can be very useful for businesses as they can analyze this data to provide specific offers. The Geo-status can also serve much to the branding.

Geotargeting in use

Google uses IP addresses, GPS data, databases, and algorithms to locate users.

In advertising, when we pay for the impressions and clicks, we should be considerate with choosing the right geotargeting as the users may have different interests for ad clips or banners ads in different regions.

Geotargetingcan also is used to show the correct language on the website, to restrict broadcasting in certain regions, to prevent internet fraud and illegal activities, and more. Sometimes the geographical location cannot be found out. If the users use a VPN or a proxy server, the exact location cannot be determined. 

Geotargeting and SEO

For Local SEOs, geotargeting plays a significant role. Very often, websites are optimized to rank well for certain keyword+locations. Google My Business Account is a must-have for businesses which want to have their part in the local SEO game. Industry portals and regional portals are another great way to link building and strengthening the local SEO state.

The F-shape pattern is the model in the field of eye-tracking. It shows how users perceive a website, where they are looking, and where the attention is most significant.

Users read a web page in a specific way; they can get a first impression by browsing the website from left to right. If certain information is attractive to the user, they take a closer look. Heatmaps help to analyze this pattern of scanning the website.

The eye movements are followed and recorded. The recording provides data about how a user reads a website, where their eyes stop wandering, and how long their eyes stay on different parts of the screen.

The studies suggest that most users look along one vertical and two horizontal lines. This all takes place within seconds; users scan the content. 

In practice

The eye movement studies give us an idea and best practices for choosing the optimal design for the websites for emails or other essential documents. We should place the most crucial info there where the user looks relatively closely. The right design can activate specific triggers for users.

At the so-called fixation points of the users' eyes' gaze should be the content that influences click behavior. The F-shape pattern is currently the standard for questions about the Usability of the website.

SEO

Eye-tracking is important for SEO, as well. If the user gets the most critical information asap, it will lead to better user experience. Eye-tracking studies can help UX studies and discoveries. 

At the same time, specific keywords (free, or cheap) or images can make the web document more conversion-oriented. 

What is a 360 Degree Video?

In short, the 360-degree videos are a brand new type of video art that has virtually overtaken 3D technology. YouTube has been giving such videos since March 2015.

Classic videos v.s.  360-degree videos

While classic videos are restricted to a two-dimensional read thee 360-degree videos show all sides. You can get the impression of taking part directly within the action with this 360-degree view.

Virtual reality v.s 360-degree videos

In distinction to computer game technology, there's no chance of influence what you see. The video games let us participate in the process when 360-degree videos don't. The footage for the 360-degree videos is shot before we watch them and the scenes are static.